- Website project management
- Website information architecture design
- Web design
- Extensive background research on technical and medical topics for content creation
- Web content writing and product descriptions
- On-site SEO
- Coordination with developer
- QA audit and edits
Result: Created a robust new website for this new small business, including eCommerce sales via Shopify, custom design, and custom research and content writing
HHH Buzz, a small CBD oil company based in Tampa, Florida, needed a website with eCommerce options for their newly launched business. Working with a developer and a branding designer, I outlined the project needs and scope (including information architecture, research needs, content requirements, SEO work, a custom GPS location app, eCommerce set-up via Spotify, etc.) and provided web design, research, content writing, and SEO.
Content for this website required extensive background research to provide supporting evidence for the products being sold. This was accomplished through reviewing dozens of scientific and academic research papers and synthesizing the information into short, easy to understand summaries of the products’ benefits while maintaining a database of links and pull-quotes accessible to website visitors who wanted additional information regarding the supporting studies. Product descriptions for the related Shopify eCommerce store were also required, drawing from manufacturer information and the aforementioned background research to make recommendations to website visitors.
Multiple design options were provided to the client along with several design iterations to get the fun ‘look and feel’ they desired.
Working closely with a developer, we brought the content and designs into fruition a as fully functional responsive website and online store within a four-month turnaround time.
Several of the early design concepts are shown here, as well as later design concepts, and select pages from the final launch version. Click here to view the live version. [include screenshots of several pages — and some of the earlier HHH design concepts, which I prefer still…]